● Portfolio / 2026 Newark Bay → Worldwide

Rahul Shah.

I build companies the hard way — bootstrapped, profitable from year one, and operated from the inside.

Currently operating four companies
CEO at three. CTO at one. Investor everywhere.
Prime Cargopeople Logistics Prime FFE USA Bookit N Go Prime Essentials Booking Holdings Priceline.com Prime Cargopeople Logistics Prime FFE USA Bookit N Go Prime Essentials Booking Holdings Priceline.com
4
Companies founded
$15M+
Combined revenue
$300M
P&L at Priceline
42+
US ports served
01  /  About Operator-Founder

Most founders pitch a vision.
I’d rather show you a P&L.

The Story

I spent six years inside Booking Holdings — the $150B parent of Priceline, Booking.com, and Kayak — running engineering for the lines that drive roughly $300M in annual revenue: rental cars, insurance, product landing, and global shared product.

Then I left. Not to raise a fund. Not to chase a unicorn. To build the unsexy, profitable, real companies the venture-capital industrial complex usually skips over.

Four years later: four operating companies, all profitable, all bootstrapped, with operations spanning the US, India, China, and Dubai. Logistics with FMC, MC, DOT, DAT, and WCA Elite licenses. A hospitality FF&E manufacturer for Marriott, Hilton, and IHG. An AI-powered travel platform that closed Series A with True Global Ventures and Claritas Capital. A pharma joint venture with a 55-year-old listed builder.

I'm not trying to be the next anything. I'm trying to be the kind of operator that the next generation studies.

/ 01
Bootstrap over fundraise.
Every portfolio company built without dilutive early capital. Customer revenue funds growth, not slide decks.
/ 02
Operate over delegate.
CEO at three companies, CTO at one. Hands-on across logistics ops, hospitality manufacturing, and AI engineering.
/ 03
License the market.
FMC, MC, DOT, DAT, WCA Elite — every regulated industry credentialed properly inside the first two years.
/ 04
Build on top of listed partners.
Co-building with public-listed partners and serving $30B+ market-cap clients accelerates trust and time-to-revenue.
02  /  Ventures All Operating

Four companies.
All profitable.

Every one bootstrapped to break-even or beyond. Every one operating today. Every one built to outlast the cycle that birthed it.

01 /04
Founder & CEO 2022 — Present

Prime Cargopeople

AI & tech-driven 3PL — built to enterprise grade in under two years.

A US-based third-party logistics provider running ocean freight, air freight, drayage, cold chain, warehousing, and customs brokerage. Bootstrapped in 2022 and credentialed with the full alphabet — FMC, MC, DOT, DAT, and WCA Elite — inside the first two years. HQ in New Jersey, offices in India, China, and Dubai. Today: 60+ active clients, 240+ owned vehicles, eight warehouses, serving 42+ US ports.

Visit primecargopeople.com ↗
60+
Active clients
42+
US ports served
8
Warehouses
$30B+
Listed clients
02 /04
Founder & CEO 2021 — Present

Prime FFE USA

Hospitality FF&E manufacturing for North America’s biggest hotel brands.

Design, manufacturing, and procurement of furniture, fixtures, and equipment for the hotel and motel industry — case goods, bed frames, vanities, lighting, LVT flooring, and complete bathroom packages. 100% in-house manufacturing means direct control over quality, value, and lead times. Brands shipped to: Marriott, Hilton, IHG, Choice, Wyndham, Red Roof Inn.

Visit primeffe.com ↗
$10M+
3-year revenue
8 yrs
In hospitality
6
Brand programs
100%
In-house mfg
03 /04
Co-founder & CTO 2024 — Present

Bookit N Go

B2B AI-powered travel platform — Series A backed.

A B2B travel platform that lets OTAs, TMCs, distributors, and corporates launch fully branded booking products in weeks, not months. Powered by Zoe — an agentic AI handling chat and voice booking — on a multi-tenant cloud architecture with full GDS and NDC integrations. Strategic booking partner of AAHOA (60% of US hotels). Series A closed May 2025, led by Claritas Capital with True Global Ventures.

Visit bookitngo.com ↗
$5.5M
2024 revenue
8×
YoY growth
$18M
Valuation
400+
B2B agents
04 /04
Founder & CEO 2024 — Present

Prime Essentials

Pharma JV with a 55-year-old listed builder. Profitable from day one.

A pharma and healthcare venture launched in partnership with Ajmera Infra — a 55-year-old publicly-listed builder with a $450M market capitalization. Profitable from day one. The structure pairs an institutional balance sheet and brand with a founder-led commercial team to compress time-to-revenue in healthcare — a sector where speed of trust matters more than speed of code.

Day 1
Profitable
$450M
Partner mkt cap
55 yrs
Partner heritage
Pharma
Sector
03  /  Career Pre-Founder Years
2017 — 2023 · Booking Holdings

Six years inside the
$150B travel giant.

Led engineering across Priceline.com's rental cars, insurance, product landing, and global shared product surfaces. The lines that drive roughly $300 million in annual revenue for parent company Booking Holdings (NASDAQ: BKNG).

Owned scaled platforms serving travelers in 200+ countries with strategic partnerships across 300,000+ hotels, 400+ airlines, and 40+ rental companies. The kind of scope that teaches you what real systems require — and what they break under.

$150B
Parent market cap
$300M
Annual P&L owned
200+
Countries served
6 yrs
In-house tenure
Education
M.S. Computer Science

New Jersey Institute of Technology

2014 — 2015
B.E. Electronics Engineering

K.J. Somaiya College of Engineering, Mumbai

2005 — 2009
Sectors Operated
Logistics

3PL, drayage, freight, cold chain

Hospitality

FF&E manufacturing, brand programs

Travel-Tech

OTA, AI agents, GDS / NDC, blockchain

Pharma & Healthcare

JV with public-listed partner

Operating Strengths
Bootstrap to profit

Customer-funded growth across every venture

US-market execution

Licensing, real estate, ops infrastructure

AI & hands-on tech

Engineering leadership across all four sectors

Team-building from zero

Operational teams across four companies, four sectors

04 / Get in touch

Let’s build
something real.

For partnerships, investments, joint ventures, and operators who'd rather ship than pitch.

Send an email ↗ +1 (201) 354-8981
— 01
Prime Cargopeople
primecargopeople.com ↗
— 02
Prime FFE USA
primeffe.com ↗
— 03
Bookit N Go
bookitngo.com ↗
— 04
Prime Essentials
w/ Ajmera Infra